Hand Grenade (cocktail)

Hand Grenade (cocktail)

The specialty cocktail drink known as the Hand Grenade® is sold frozen or on-the-rocks exclusively by 721 Bourbon, Inc. through five licensed nightclub bars in the New Orleans French Quarter. Pam Fortner and Earl Bernhardt, owners of the Tropical Isle bar founded during the 1984 Louisiana World Exposition, created the melon-flavored Hand Grenade as their signature cocktail. Since 1987, the federally registered trademark "Hand Grenade®" has been used to uniquely identify the cocktail and its packaging. Since January 1992, the Hand Grenade has been served in a green, translucent, plastic yard glass container with a bulbous, textured base shaped like an oversized hand grenade. The grenade has anthropomorphic features, including black oval eyes and an upturned smile. Printed in bold, black lettering, the legend extends vertically down the neck, with the cocktail name and a reference to its high alcohol content: "Hand Grenade® New Orleans Most Powerful Drink". Consumers purchasing Hand Grenade® cocktails in these containers receive discounts on refills at the licensed establishments. In January 2012, a lower-calorie "Skinny Hand Grenade" was announced.

Read more about Hand Grenade (cocktail):  Trademarks and Secrecy, Popularity

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