History
Edward Thorndike, known for his contributions to educational psychology, coined the term "halo effect" and was the first to support it with empirical research. He gave the phenomenon its name in his 1920 article “The Constant Error in Psychological Ratings”. He had noted in a previous study made in 1915 that estimates of traits in the same person were very highly and evenly correlated. In “Constant Error”, Thorndike set out to replicate the study in hopes of pinning down the bias that he thought was present in these ratings.
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