History
Edward Thorndike, known for his contributions to educational psychology, coined the term "halo effect" and was the first to support it with empirical research. He gave the phenomenon its name in his 1920 article “The Constant Error in Psychological Ratings”. He had noted in a previous study made in 1915 that estimates of traits in the same person were very highly and evenly correlated. In “Constant Error”, Thorndike set out to replicate the study in hopes of pinning down the bias that he thought was present in these ratings.
Read more about this topic: Halo Effect
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“When the landscape buckles and jerks around, when a dust column of debris rises from the collapse of a block of buildings on bodies that could have been your own, when the staves of history fall awry and the barrel of time bursts apart, some turn to prayer, some to poetry: words in the memory, a stained book carried close to the body, the notebook scribbled by hand—a center of gravity.”
—Adrienne Rich (b. 1929)
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—Jonathan Raban (b. 1942)
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—John Lydon (formerly Johnny Rotten)