Halo Effect - Devil Effect

Devil Effect

The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."

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Famous quotes containing the words devil and/or effect:

    The spirit that I have seen
    May be the devil, and the devil hath power
    T’assume a pleasing shape.
    William Shakespeare (1564–1616)

    To see distinctly the machinery—the wheels and pinions—of any work of Art is, unquestionably, of itself, a pleasure, but one which we are able to enjoy only just in proportion as we do not enjoy the legitimate effect designed by the artist.
    Edgar Allan Poe (1809–1849)