Devil Effect
The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."
Read more about this topic: Halo Effect
Famous quotes containing the words devil and/or effect:
“The world is all the richer for having a devil in it, so long as we keep our foot upon his neck.”
—William James (1842–1910)
“Considered physiologically, everything ugly weakens and saddens man. It reminds him of decay, danger, impotence; it actually reduces his strength. The effect of ugliness can be measured with a dynamometer. Whenever anyone feels depressed, he senses the proximity of something “ugly.” His feeling of power, his will to power, his courage, his pride—they decline with ugliness, they rise with beauty.”
—Friedrich Nietzsche (1844–1900)