Halo Effect - Devil Effect

Devil Effect

The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."

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Famous quotes containing the words devil and/or effect:

    There are so many intellectual and moral angels battling for rationalism, good citizenship, and pure spirituality; so many and such eminent ones, so very vocal and authoritative! The poor devil in man needs all the support and advocacy he can get. The artist is his natural champion. When an artist deserts to the side of the angels, it is the most odious of treasons.
    Aldous Huxley (1894–1963)

    The effect of studying masterpieces is to make me admire and do otherwise.
    Gerard Manley Hopkins (1844–1889)