Halo Effect - Devil Effect

Devil Effect

The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."

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Famous quotes containing the words devil and/or effect:

    The devil possesses the broadest perspectives for God, and consequently he stays so far away from him:Mthe devil being the oldest friend of knowledge.
    Friedrich Nietzsche (1844–1900)

    Before the effect one believes in different causes than one does after the effect.
    Friedrich Nietzsche (1844–1900)