History
Alfred E. Haigh was born in 1877 in Adelaide, South Australia. His first shop, on the "Beehive Corner" of Rundle Mall and King William Street is still in operation. The décor of the shop remains the same as when it first opened, although now it directly faces a competitor, Darrell Lea Chocolates. John Haigh (Alfred's Grandson) wanted to expand the chocolate making aspects of the business, and went to learn about chocolate manufacturing with Lindt & Sprüngli in Switzerland to bring new techniques back to Australia.
In the 1950s and 1960s, Haigh's chocolates were sold in cinemas by "Tray Girls" and "Tray Boys". When cinema attendance fell, Haigh ventured to Melbourne to expand his already popular business.
Read more about this topic: Haigh's Chocolates
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