"Be Careful How You Use It"
Hai Karate is best remembered today for its marketing plan, with a small self-defense instruction booklet sold with each bottle (to help wearers fend off women) and its television adverts. In the UK spots, a stereotypical nerd covers himself in Hai Karate and is promptly seduced by a female passer-by played by British starlet Valerie Leon; similar ads ran in the US as well. All of the spots contained the catch phrase "Be careful how you use it".
The fragrance was developed by the Leeming division of Pfizer and launched in 1967. As well as the original Hai Karate fragrance, versions named Oriental Lime and Oriental Spice were soon introduced. It competed successfully with such other brands as Aqua Velva, Old Spice, Jaguar, Dante and Brut before fading away in the 1980s.
Read more about this topic: Hai Karate
Famous quotes containing the word careful:
“These semi-traitors [Union generals who were not hostile to slavery] must be watched.—Let us be careful who become army leaders in the reorganized army at the end of this Rebellion. The man who thinks that the perpetuity of slavery is essential to the existence of the Union, is unfit to be trusted. The deadliest enemy the Union has is slavery—in fact, its only enemy.”
—Rutherford Birchard Hayes (1822–1893)