Twitter Spam
In June 2009 Habitat was criticised for taking advantage of the list of trending topics on the social-networking service Twitter to promote its products. These topics included hashtags referring to Apple, the iPhone, Mousavi (the Iranian Presidential Candidate) as well as other hashtags relating to the 2009 Iranian election protests. Because the products being promoted had nothing to do with the subject of the hashtags Habitat's actions were considered to be spam. Habitat's PR department reacted quickly to delete the offending posts and blamed an intern for the inappropriate use of the hashtags and apologised to Twitter users for their actions. However the identity of the intern was not revealed, leading to suspicion of a cover up. Habitat returned to Twitter in September 2009.
Read more about this topic: Habitat (retailer)