Other Uses
The gun barrel sequence is copyrighted to Eon Productions and is widely used in advertisements and merchandise. References to its circular motif regularly appear in the films' trailers, where the view moves down into the gun barrel and 007 turns and shoots. GoldenEye's trailer replicates the sequence, wherein James Bond walks out and fires at the words "But you can still depend on one man" until it reads as the number "007" (leaving two Os and a 7 from the M). Pierce Brosnan, as Bond, then walks towards-camera and addresses the audience ("You were expecting someone else?"). It was used in the release of the video game Agent Under Fire in a commercial asking, "Do you have what it takes to be Bond?", and showing people trying to repeat the shot, but spoiling the try. This is similar to the Japanese commercial for the release of GoldenEye 007 for the Nintendo 64 — the game uses the gun barrel sequence in the opening titles. Casino Royale's trailer also depicts the gun barrel sequence. Also, a Wal-Mart exclusive commercial for The World Is Not Enough parodied the gun-barrel by replacing Bond with a man who resembled Valentin Zukovsky; he was shot at with a machine-gun before diving off-screen.
In the video games Nightfire, Everything or Nothing, and From Russia with Love, the same sequence as the movies was used at the very start of the game. After the first mission of Everything or Nothing, it is used again in the title sequence, except it does not feature the white circular dots, but Bond just walking up to the gun and firing it directly at the camera. From Russia with Love uses the Bob Simmons gun barrel from the film of the same name. In the video game adaptation of Quantum Of Solace, the gunbarrel resembles the one used for Casino Royale, it is part of the plot. A previously thought-dead thug grabs his gun and prepares to shoot, only for Bond to spin and shoot the thug (the sequence is slightly different between systems, taking place in different spots and shooting different people). The barrel has 28 grooves rather than the usual eight, and the blood comes down the screen quickly, not in a wave, but in rivulets.
The music videos to the songs "A View to a Kill", "The Living Daylights", " Tomorrow Never Dies", "Die Another Day" and "Another Way to Die" also feature some variation of the gun barrel sequence.
Because the gun barrel sequence is copyrighted by Eon, the non-Eon Bond film Never Say Never Again, released by rival Warner Bros., instead employed a frame filled with 007's, with the camera zooming into the one in the middle of the screen. The first film version of Casino Royale has a cold opening and employs no 007 or gun barrel motifs at all.
In 2012 the gun barrel sequence was featured at the start of Passion Pictures/Red Box Films feature documentary, Everything or Nothing, The Untold Story of 007. Designed by motion designer Allison Moore, it showed each Bond composited together, turning and shooting prior to the signature red blood dripping.
Read more about this topic: Gun Barrel Sequence