Major Label (1997-2001)
Pollard created a new incarnation of Guided by Voices with Cleveland glam rockers Cobra Verde in 1997. The following album Mag Earwhig!, combined a new hard-rocking swagger with classic lo-fi fragments and one track, "Jane of the Waking Universe", that featured the classic lineup for one last time. However, after another year of rigorous touring, the "Guided by Verde" lineup split in late 1997 following Pollard's announcement in an interview that he intended to work with other musicians on the next Guided by Voices project.
Cobra Verde's Doug Gillard was tapped for yet another new Guided by Voices lineup in 1998, which also included "classic"-era bassist Greg Demos, former Breeders drummer Jim Macpherson, and eventually, former Amps/Breeders guitarist Nate Farley. Departing from Matador, this lineup (without Farley) worked with producer Ric Ocasek to create what was intended to be Guided by Voices' major label debut. Initially produced for Capitol Records, Do the Collapse was repeatedly delayed and finally released in mid-1999 on pseudo-indie label TVT. (In the UK it was released on Creation Records). Featuring a slick, heavily processed sound previously foreign to GBV albums, Do the Collapse failed to catch on at radio, and was for the most part greeted with mixed reviews.
Through touring heavily throughout 1999 and 2000, Guided by Voices' live act became legendary, with shows often stretching past the three-hour mark, and populated by an endless stream of new and classic songs, Pollard solo tracks, impromptu covers of The Who, David Bowie and The Rolling Stones, all accompanied by continuous alcohol consumption. In addition to multiple swings through the United States and Europe, 2000 saw the band's first and only visits to Australia and Japan. 2000 was capped with the release of the massive Suitcase, a four-disc, 100-song trawl through three decades worth of Pollard's enormous reserve of unreleased material. (Two more box sets of unreleased songs, Suitcase 2 and Suitcase 3, were released in October 2005 and November 2009, respectively.)
2001's Isolation Drills was recorded with Rob Schnapf, who aimed to capture the band's live sound more closely than did Ocasek. Though the album debuted in Billboard's top 200 and received higher critical notices than its predecessor, it did not achieve the sought-after radio breakthrough.
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