Retaliation
If an expert agency is not used bad press can be generated from aggressive marketing, Large companies are not exempt from such press, The BBC has been in trouble for advertising to children directly. The media attention generated from this aggressive technique, arguably is more valuable to the BBC than the original technique of advertising directly to children with very little disposable income.
Read more about this topic: Guerrilla Marketing Warfare Strategies
Famous quotes containing the word retaliation:
“The retaliation is apt to be in monstrous disproportion to the supposed offense; for when in anybody was revenge in its exactions aught else but an inordinate usurer?”
—Herman Melville (1819–1891)