Gruppo Bertone - History of Bertone

History of Bertone

Giovanni Bertone started a carriage manufacturing business in Turin, at the age of 28. Along with three workers, he built horse-drawn vehicles.

In the first decades of the 20th century, cars were not common. The road traffic was dominated by horse-drawn carriages and the coaches built by the young Bertone were particularly regarded for their accuracy, quality and solidity. In 1914, Giuseppe Bertone, nicknamed "Nuccio", the second son of Giovanni Bertone, was born. This nickname later became known as the signature to Nuccio, one of the greatest Italian style masters in the world. The outbreak of the first world war triggered a major crisis of the young Italian industrial sector and heavily affected Giovanni Bertone, who was forced to close his shop.