Livery
As GRT Group, the company had developed a form of corporate livery dictated by an arrangement of a horizontal and diagonal bands over a base colour. The colour scheme of the bands were derived from colours representative of the subsidiary company, while the base colour was chosen as cream. The companies retained their own version of a company logo. Some companies developed an alternate livery with a gold band for the introduction of new buses.
With the emergence of Firstbus, the former GRT companies retained their coroporate livery, with the individual company logos replaced with the company name in a new standard corporate typeface, along with a styilised f symbol representing FirstBus.
Read more about this topic: GRT Group
Famous quotes containing the word livery:
“Whether, if you yield not to your father’s choice,
You can endure the livery of a nun,
For aye to be in shady cloister mewed,
To live a barren sister all your life,
Chanting faint hymns to the cold fruitless moon.
Thrice blessed they that master so their blood
To undergo such maiden pilgrimage.”
—William Shakespeare (1564–1616)
“This death’s livery which walled its bearers from ordinary life was sign that they have sold their wills and bodies to the State: and contracted themselves into a service not the less abject for that its beginning was voluntary.”
—T.E. (Thomas Edward)