Group Polarization

In social psychology, group polarization refers to the tendency for groups to make decisions that are more extreme than the initial inclination of its members. These more extreme decisions are towards greater risk if individuals' initial tendencies are to be risky and towards greater caution if individuals' initial tendencies are to be cautious. The phenomenon also holds that a group's attitude toward a situation may change in the sense that the individuals' initial attitudes have strengthened and intensified after group discussion.

Read more about Group Polarization:  Overview, History and Origins, Major Theoretical Approaches, Major Empirical Findings, Choice Shifts, Controversy

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