After Retirement
Although not competing at the top level, Waitz still ran in and organised corporate races in which she aimed to give advice and information on distance running and health. She also did charity work, particularly for the CARE International and the International Special Olympics. In June 2005 it was publicly known that she was undergoing treatment for cancer. She also coached Liz McColgan. For more than 25 years, Waitz served as the ambassador for the worldwide JPMorgan Chase Corporate Challenge Series, promoting health and wellness to full-time workers. She provided regular training and motivational tips. Waitz was also a spokesperson for Avon Products.
In August 2009 it was revealed that Waitz had initiated a co-operation between her old sponsor, Adidas, and the cancer care foundation she started in 2007 - "Aktiv mot kreft". The co-operation would mean that the cancer care foundation would get 5% of the proceeds from Adidas' sale of their Grete Waitz and Modern Classics collections. This could be as much as NOK 500 million per year, which would go to the establishment of hospital physical training centres and investment in PET-scanners.
Read more about this topic: Grete Waitz
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