The Greeting Card Association is a United States trade organization representing the interests of greeting cards, gift wrapping paper and stationery manufacturers. Its membership consists primarily of United States publishers but foreign publishers are not barred. The Association's headquarters is located in Washington D.C.
The Association sponsors the LOUIE Awards each May in New York during the National Stationery Show. These awards recognize the most outstanding designs published within the industry as judged by a panel of experts from both within and outside the greeting card industry.
The association was formed in 1941 by a small group of greeting card publishers under the leadership of George Burkhardt of Burkhardt-Warner in response to a War Department order during World War II to reduce paper use by 25%. After World War II, the Association redefined its mission, concentrating on postal affairs and the promotion of greeting card usage.
Famous quotes containing the words greeting, card and/or association:
“A bizarre sensation pervades a relationship of pretense. No truth seems true. A simple morning’s greeting and response appear loaded with innuendo and fraught with implications.... Each nicety becomes more sterile and each withdrawal more permanent.”
—Maya Angelou (b. 1928)
“Mothers are not the nameless, faceless stereotypes who appear once a year on a greeting card with their virtues set to prose, but women who have been dealt a hand for life and play each card one at a time the best way they know how. No mother is all good or all bad, all laughing or all serious, all loving or all angry. Ambivalence rushes through their veins.”
—Erma Bombeck (20th century)
“... a Christian has neither more nor less rights in our association than an atheist. When our platform becomes too narrow for people of all creeds and of no creeds, I myself cannot stand upon it.”
—Susan B. Anthony (1820–1906)