Marketing
The majority of Green Mountain Coffee's revenue is derived from over 8,000 wholesale customer accounts. The wholesale operation serves supermarket, specialty food store, convenience store, food service, hotel, restaurant, university, travel and office coffee service customers.
In 2004, the company initiated an agreement with Bruegger's to source, roast, and package coffee for all of the chain's bakery-cafes. With an emphasis on fair trade coffee, custom blends are created for Bruegger's each season, with the basic blends being available all year round.
In 2005, the company began selling Newman’s Own Organic Blend in more than 600 McDonald's restaurants in the Northeastern United States. In 2007, the company had extended its agreement with McDonald's USA to source, roast and package Newman's Own Organics Blend coffee exclusively for more than 600 McDonald's restaurants in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, Maine and Albany, NY. McDonald’s introduced Newman's Own Organics Coffee roasted by Green Mountain to its restaurants in New England and Albany, New York in 2005.
Green Mountain Coffee Roasters also operates a direct mail and e-commerce business.
In 2007, the company sold 27,000,000 pounds (12,000,000 kg) of coffee through various retailers, up 10% over 2006.
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