Environmental Initiatives
In October 2002, Green Mountain signed an agreement to sell fair trade coffee under the Newman's Own Organics label.
Green Mountain Coffee Roasters has contributed at least five percent of its pre-tax profit annually to support initiatives that it considers socially responsible. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens," now published by CRO magazine, in 2006 and 2007.
In July 2006, Green Mountain Coffee Roasters launched an all-natural paper hot beverage cup. Produced in partnership with NatureWorks and International Paper, the cup is lined with a bio-plastic made from sugar – a 100% natural and renewable resource. In May 2007, Green Mountain Coffee Roasters and International Paper were recognized with a 2007 Sustainability Award from the Specialty Coffee Association of America for their partnership that resulted in the eco-tainer cup.
Read more about this topic: Green Mountain Coffee Roasters
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“It is well known, that the best productions of the best human intellects, are generally regarded by those intellects as mere immature freshman exercises, wholly worthless in themselves, except as initiatives for entering the great University of God after death.”
—Herman Melville (1819–1891)