Green Branch

Green Branch

“Green Branch” is a federally registered trademark to denote sustainable construction and design of retail banking locations. This term was granted as a trademark by the U.S. Patent and Trademark Office on Oct. 23, 2007. to The PNC Financial Services Group, Inc. (NYSE: PNC). These branches are designed and constructed to reduce costs, increase efficiency and productivity, and improve the health and vitality of the surrounding communities.

The basis for the federal patent office’s approval of PNC’s trademark application included the determination that financial and banking services are not generally associated with ecologically efficient characteristics. With 55 buildings (as of September 2008) certified by the U.S. Green Building Council (USGBC) in Washington, D.C., including 53 Green Branch locations, PNC has more green buildings that any other company on in the world.