Green Branch
“Green Branch” is a federally registered trademark to denote sustainable construction and design of retail banking locations. This term was granted as a trademark by the U.S. Patent and Trademark Office on Oct. 23, 2007. to The PNC Financial Services Group, Inc. (NYSE: PNC). These branches are designed and constructed to reduce costs, increase efficiency and productivity, and improve the health and vitality of the surrounding communities.
The basis for the federal patent office’s approval of PNC’s trademark application included the determination that financial and banking services are not generally associated with ecologically efficient characteristics. With 55 buildings (as of September 2008) certified by the U.S. Green Building Council (USGBC) in Washington, D.C., including 53 Green Branch locations, PNC has more green buildings that any other company on in the world.
Read more about Green Branch: Origins, Branch Features, History, Current Trends
Famous quotes containing the words green branch, green and/or branch:
“There was a green branch hung with many a bell
When her own people ruled this tragic Eire;
And from its murmuring greenness, calm of Faery,
A Druid kindness, on all hearers fell.”
—William Butler Yeats (1865–1939)
“There was an old man lived out in the wood,
His trade was a-cutting of Broom, green Broom;
He had but one son without thrift, without good,
Who lay in his bed till ‘twas noon, bright noon.”
—Unknown. Broom, Green Broom (l. 1–4)
“When I am finishing a picture I hold some God-made object up to it—a rock, a flower, the branch of a tree or my hand—as a kind of final test. If the painting stands up beside a thing man cannot make, the painting is authentic. If there’s a clash between the two, it is bad art.”
—Marc Chagall (1889–1985)