Green Bay Metro - History

History

From 1916 through 1972, the Wisconsin Public Service Corporation (WPS), a privately-owned utility company, provided streetcar and bus service in the Green Bay Metropolitan Area. In the late 1960s, bus ridership decreases combined with rising expenses forced WPS to reduce deficits by cutting back on service. Service cutbacks, in turn, contributed to further decreases in ridership and even greater revenue losses, resulting in a downward spiral of service, ridership, and revenue. In April 1972, WPS offered to sell the bus company to the city of Green Bay with an agreement to reimburse the city for the full purchase price of $270,000 in the form of an operating subsidy over a five-year period. In January 1973, WPS was granted the right to discontinue bus service in the Green Bay Metropolitan Area, at which time the city of Green Bay leased the bus system from WPS through the remainder of 1973. This action avoided a discontinuance of service and allowed time for the city to create the Transit Commission, consider alternative plans for the system developed by the Brown County Planning Commission (BCPC), and prepare for a public referendum on the purchase of the system. On April 3, 1973, 71 percent of the public voted in favor on a referendum calling for the purchase of the system from WPS.