Media Coverage
As with the 2008 Summer Olympics, the BBC aired coverage of the Games in the UK. The Games were broadcast in high-definition for the first time. BBC Red Button and bbc.co.uk showed live coverage throughout the Games, with a nightly highlights programme on BBC Two (simulcast on BBC HD), anchored by Clare Balding and Steve Cram. Live coverage was also shown on BBC One, BBC Two, and BBC HD on Saturdays and Sundays. Both the opening and closing ceremonies were broadcast live. Radio coverage was provided by BBC Radio 5 Live.
Read more about this topic: Great Britain At The 2008 Summer Paralympics
Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)