Media Coverage
The main rights to Olympic coverage in the UK are held by the BBC, under the Ofcom Code on Sports and Other Listed and Designated Events. 2004 marked the first year that digital television and webcasts were used to cover an Olympic Games. The digital television service allowed up to five streamed channels covering the games, allowing more extensive coverage of minor sports, whilst the BBC's website permitted UK broadband users to view live streams from a variety of events, and other countries to view delayed highlights. Live broadcasts were run throughout the day, with a highlights program on BBC1 following the close of the day's events.
The BBC's coverage was anchored (at various times of the day) by Craig Doyle, Clare Balding, Suzi Perry, Sue Barker, Steve Rider, Hazel Irvine and Steve Cram. Expert analysts and commentators included Sharron Davies, Jonathan Edwards, Sally Gunnell, Michael Johnson, Colin Jackson, and Steve Redgrave.
Eurosport also ran coverage of the Games viewable in the UK – in accordance with the ITC Code, it can show live events, provided that such events can also be broadcast by the BBC (although the BBC can choose not to do so).
Radio coverage was provided by BBC Radio Five Live and IRN, and the events were also covered by the sports pages of the major newspapers.
Read more about this topic: Great Britain At The 2004 Summer Olympics
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