Screen Renovations For The 2009 Season
After the 2008 season, all of the scoreboards in the park were replaced by new high-definition video displays. The Reds have a 10-year contract with the Daktronics company of Brookings, South Dakota and also have contracted with Sony for the high-definition video cameras and production equipment, which will be operated from a renovated control room. A team of twenty-five people will be responsible for the content of the displays.
The previous displays were installed by the Trans-Lux company when Great American Ball Park was built. However, Trans-Lux went bankrupt, and the team could not find replacement parts.
“We were just limping through, hoping the old scoreboard would make it to the end of the 2008 season”, said Reds spokesman Michael Anderson.
Jennifer Berger, Reds senior director of entertainment, events and production said that the Cincinnati Reds will assume the responsibility of the cost of maintaining the displays; the fans will not have to bear the brunt of paying for them.
The team expects to save money in the long term due to the displays' increased energy efficiency.
Read more about this topic: Great American Ball Park
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—Camille Paglia (b. 1947)
“Methoughts a legion of foul fiends
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Such hideous cries that with the very noise
I trembling waked, and for a season after
Could not believe but that I was in hell,
Such terrible impression made my dream.”
—William Shakespeare (1564–1616)