Variation in Gravity and Apparent Gravity
A perfect sphere of spherically uniform density (density varies solely with distance from centre) would produce a gravitational field of uniform magnitude at all points on its surface, always pointing directly towards the sphere's centre. However, the Earth deviates slightly from this ideal, and there are consequently slight deviations in both the magnitude and direction of gravity across its surface. Furthermore, the net force exerted on an object due to the Earth, called "effective gravity" or "apparent gravity", varies due to the presence of other factors, such as inertial response to the Earth's rotation. A scale or plumb bob measures only this effective gravity.
Parameters affecting the apparent or actual strength of Earth's gravity include latitude, altitude, and the local topography and geology.
Read more about this topic: Gravity Of Earth
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