As A Motivator of Behavior
Gratitude may also serve to reinforce future prosocial behavior in benefactors. For example, one experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase. In another study, regular patrons of a restaurant gave bigger tips when servers wrote "Thank you" on their checks.
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Famous quotes containing the word behavior:
“The psychological umbilical cord is more difficult to cut than the real one. We experience our children as extensions of ourselves, and we feel as though their behavior is an expression of something within us...instead of an expression of something in them. We see in our children our own reflection, and when we don’t like what we see, we feel angry at the reflection.”
—Elaine Heffner (20th century)