As A Motivator of Behavior
Gratitude may also serve to reinforce future prosocial behavior in benefactors. For example, one experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase. In another study, regular patrons of a restaurant gave bigger tips when servers wrote "Thank you" on their checks.
Read more about this topic: Gratitude
Famous quotes containing the word behavior:
“The inability to control our children’s behavior feels the same as not being able to control it in ourselves. And the fact is that primitive behavior in children does unleash primitive behavior in mothers. That’s what frightens mothers most. For young children, even when out of control, do not have the power to destroy their mothers, but mothers who are out of control feel that they may destroy their children.”
—Elaine Heffner (20th century)