As A Motivator of Behavior
Gratitude may also serve to reinforce future prosocial behavior in benefactors. For example, one experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase. In another study, regular patrons of a restaurant gave bigger tips when servers wrote "Thank you" on their checks.
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Famous quotes containing the word behavior:
“The fact that behavior is “normal,” or consistent with childhood development, does not necessarily make it desirable or acceptable...Undesirable impulses do not have to be embraces as something good in order to be accepted as normal. Neither does children’s behavior that is unacceptable have to be condemned as “bad,” in order to bring it under control.”
—Elaine Heffner (20th century)