As A Motivator of Behavior
Gratitude may also serve to reinforce future prosocial behavior in benefactors. For example, one experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase. In another study, regular patrons of a restaurant gave bigger tips when servers wrote "Thank you" on their checks.
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Famous quotes containing the word behavior:
“Anytime we react to behavior in our children that we dislike in ourselves, we need to proceed with extreme caution. The dynamics of everyday family life also have a way of repeating themselves.”
—Cathy Rindner Tempelsman (20th century)