Rebranding As Archery GB
At the Annual General Meeting held at Lilleshall on 19 April 2008, an official announcement was made confirming that "Archery GB" would become the trading name of the GNAS. An item in the Summer 2008 edition of Archery UK, the official GNAS magazine, states: "This seminal moment in the Society's history formalises a transition that is already in its infancy with the elite archers sporting new Archery GB branding. From this point on, the Archery GB brand will represent all facets of the organisation including the Olympic team, coaching programmes, events and membership. This change has come due to recognition that the Grand National Archery Society brand, whilst naturally close to many hearts, does not reflect the breadth and standing of the organisation representing British archery on a global scale. The logo is outdated and rather pale and the name conjures up images of an insular organisation with a penchant for horse-racing, which is an unfair reflection of a governing body of such stature."
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