Marketing and Release
As part of its promotion of the game, Sony had a crane built at GamesCom in Cologne, Germany that would hang the journalists 15 meters above the ground to try out the game. Sony Canada has also been known to advertise the game on various billboards in the Toronto, Ontario region. Sony has recently started a TV teaser campaign. The most recent commercial for the game was shot at Mazda Raceway Laguna Seca.
Gran Turismo is available as both a Universal Media Disc (UMD) at retail and as a digital download from the PlayStation Store. Users are able to install part of Gran Turismo on their memory stick. The install takes about 1GB of space. The UMD still needs to be in the PSP's UMD drive to run the game. The loading times of the game are drastically reduced after installing.
Read more about this topic: Gran Turismo (PSP)
Famous quotes containing the word release:
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)