Gottlieb Duttweiler Institute - Topics

Topics

The main topics covered in the last few years largely concern the following four fields:

• Innovation in the retail and service sectors
• Food industry trends and analyses
• Marketing innovations and trends
• Social change and consumer trends

The GDI has been quick to identify many developments in business and society at an early stage as topics for discussion. As far back as 1964, for instance, it focused on "the introduction of evening opening hours". In 1974, it addressed the subject of organic farming, while "genetic engineering" was a major topic in 1986 and the "Europeanisation of gastronomy" in 2000. In 2005, it produced the "Gold Generation" study, an analysis of the ageing society. The study shows how the values and attitudes of an increasingly aged society change, what kind of lifestyle it cultivates and what makes the "gold generation" happy.