Gorilla (advertisement)

Gorilla (advertisement)

Gorilla is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement, which formed the centrepiece of the £6.2 million campaign, was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence, was handled by advertising agency Fallon London, with the online segment contracted out to Hyper.

The advertisement, which first appeared on British television on 31 August 2007, has since gone on to appear in a number of other countries, including Canada, Australia, South Africa and New Zealand. It has been well received by the public – a version uploaded to video sharing website YouTube received 500,000 page views in the first week after the launch. Polling company YouGov reported that public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007.