Identity
When the channel launched as UK Food in 2001, the channel adopted a branding package based around circular shaped foods with a spiral pattern located in the centre when looked at from above. The channel's logo at the time featured the name, stylised as UK Food, and a two lined spiral extending outwards from the right of the name. The majority of UKTV channels had some pattern located there to distinguish the channel, and this spiral also featured in the idents themselves as well as channel promotions.
Following the rebranding as UKTV Food, the channels identity was altered. The swirling motif was retained within the idents themselves: indeed many of the previous idents survived the rebrand to be reused again. The primary difference was the addition of the two lined UKTV logo, aligned to the left of the screen. The channels colour was orange, and was used in different shades as the background colour to all promotion end boards and static slides both on the channel and for promotion across the network.
Following the rebrand to Good Food, the idents changed to sequences involving the coming together of ingredients to events such as a picnic barbecue, a dinner party and a family Sunday roast. The idents finish with an endboard featuring the circular Good Food logo in the centre of a screen with food imagery in the background, such as fish outlines, knife and fork or wine glasses.
Read more about this topic: Good Food
Famous quotes containing the word identity:
“Every man must define his identity against his mother. If he does not, he just falls back into her and is swallowed up.”
—Camille Paglia (b. 1947)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
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“During the first formative centuries of its existence, Christianity was separated from and indeed antagonistic to the state, with which it only later became involved. From the lifetime of its founder, Islam was the state, and the identity of religion and government is indelibly stamped on the memories and awareness of the faithful from their own sacred writings, history, and experience.”
—Bernard Lewis, U.S. Middle Eastern specialist. Islam and the West, ch. 8, Oxford University Press (1993)