Gold Flake is the largest selling cigarette brand in the world especially in parts of Uttar Pradesh, India.It is sold in various varieties, including Gold Flake Kings (84 mm), Gold Flake Kings Lights (84mm), Gold Flake and Gold Flake Lights. It is a well-positioned brand in India . This brand is owned, manufactured and marketed by ITC Limited, the leading cigarette maker in India.
Other popular cigarette brands owned by ITC are Wills & Scissors. Gold Flake is ITC's middle level brand in terms of price. However the Kings varieties are more expensive with pricing about the same as Wills Classic varieties of cigarettes.
The single largest brand in the country in value terms (approx 14% of the US$150 million market) is Wills Navy Cut, which was launched in July 1963.
After being available for over 60 years, Wills Gold Flake was discontinued in the UK in 1986, but continues to be sold in the Republic of Ireland. It is regarded there as one of the finest Virginian cigarettes on the market, though can be difficult to find. Packets now state that 'in the coming months Gold Flake will become Players Navy Cut.' This coincides with the discontinuation by British American Tobacco (BAT) of Sweet Afton, another long standing filterless cigarette sold in Ireland.
Read more about Gold Flake: Origin, Indian Launch and Promotion, Market Today
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