Route Branding
Since 2006, Go North East have been 'branding' services. This involves giving each service or group of services its own management, staff, vehicles and identity. Most branded services have bold eye-catching liveries, their own logo and many are quite unique and special to the areas they serve. For example, brands such as Coaster celebrate the award winning coastline North Tyneside has to offer, while brands such as Red Kite celebrate the diverse wildlife their respective routes serve. The Cobalt Clipper, Doxford Clipper and the Team Valley Clipper brands are for services which provide frequent links to major areas of employment using distinctive and easily recognisable designs to welcome passengers aboard. All buses still carry Go North East fleet names in addition to these new 'brandings' as well as either Go North East or Go Northern legal lettering.
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Famous quotes containing the word route:
“The route through childhood is shaped by many forces, and it differs for each of us. Our biological inheritance, the temperament with which we are born, the care we receive, our family relationships, the place where we grow up, the schools we attend, the culture in which we participate, and the historical period in which we live—all these affect the paths we take through childhood and condition the remainder of our lives.”
—Robert H. Wozniak (20th century)