Route Branding
Since 2006, Go North East have been 'branding' services. This involves giving each service or group of services its own management, staff, vehicles and identity. Most branded services have bold eye-catching liveries, their own logo and many are quite unique and special to the areas they serve. For example, brands such as Coaster celebrate the award winning coastline North Tyneside has to offer, while brands such as Red Kite celebrate the diverse wildlife their respective routes serve. The Cobalt Clipper, Doxford Clipper and the Team Valley Clipper brands are for services which provide frequent links to major areas of employment using distinctive and easily recognisable designs to welcome passengers aboard. All buses still carry Go North East fleet names in addition to these new 'brandings' as well as either Go North East or Go Northern legal lettering.
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Famous quotes containing the word route:
“A route differs from a road not only because it is solely intended for vehicles, but also because it is merely a line that connects one point with another. A route has no meaning in itself; its meaning derives entirely from the two points that it connects. A road is a tribute to space. Every stretch of road has meaning in itself and invites us to stop. A route is the triumphant devaluation of space, which thanks to it has been reduced to a mere obstacle to human movement and a waste of time.”
—Milan Kundera (b. 1929)