Modernisation
At the start of the 2005 season, the club chairman Tom Walkinshaw began several changes to modernise the club in order to keep up with rugby's rapidly advancing professionalism, whilst the majority of fans supported the need to modernise, some fans were concerned that the club was losing touch with its heritage and traditions. 'Gloucester Rugby Football Club' has been renamed 'Gloucester Rugby' and, due to copyright issues, no longer use Gloucester City's Coat of Arms as the clubs crest (as the crest didn't belong to the club, and with no copyright, unofficial merchandise was freely available).
Read more about this topic: Gloucester Rugby