Global Spin: The Corporate Assault On Environmentalism - Strategies and Tactics

Strategies and Tactics

The strategies and tactics used by corporations discussed in the book include:

  • establishing front groups
  • Astroturfing or artificially created grassroots support for corporate views
  • the promotion of the Wise Use Movement
  • Strategic Lawsuits Against Public Participation (SLAPPs)
  • funding of conservative think tanks
  • promotion of free market environmentalism
  • corporate classroom materials
  • public relations
  • greenwashing
  • media
  • advertising
  • corporate sponsored confusion

Read more about this topic:  Global Spin: The Corporate Assault On Environmentalism

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