Glide FM - Publicity Stunts

Publicity Stunts

In September 2006, former Big Brother contestant Eugene Sully (who also worked for the Sussex-based station Passion Radio) 'took over' the airwaves and played The Muppets' 'Mahna Mahna' non-stop for six hours until Passion FM managers came round to his way of thinking that better music should be played on the station, and to be hired as a chief engineer there. This was supposedly a stunt to highlight the relaunch of the station.

On 16 August 2010 the station became Glee FM, playing only music from the US TV series, Glee. The stunt attracted media attention from across the country and even in America, with stories appearing on Digital Spy, Sky News, The New York Post and even "celebrity blogger" Perez Hilton noting the station's launch. For "legal reasons" the station ceased broadcasting at 5pm on 18 August, relaunching as Glide FM shortly afterwards.