Proposed Rebrand
In February 2010, the station's owners lodged a request with Ofcom to change the station's format to one for over 45-year-olds. The station argued the "transient" nature of students makes it commercially difficult to market a radio station to an audience that leaves the city each year. Several fans of late night "specialist" shows responded to Ofcom's public consultation as well as local business owners. Ofcom considered this, but the Radio Licensing Committee has rejected this proposal. The station responded by saying that changes it had made meant the format change had become less necessary.
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