Glenn Reynolds - Instapundit Blog

Instapundit Blog

Much of Instapundit's content consists of links to other sites, often with brief comments. (His frequent use of "heh," "indeed," and "read the whole thing" have been widely imitated and are often parodied by other bloggers.) Reynolds encourages readers to explore the wider blogosphere and to fully read articles and posts to which he links. Since 2005, Reynolds has at times added original video reports, shot documentary-style, to the site. He covered the 2005 BlogNashville convention using video he shot himself, and he now has a PajamasMedia video series called InstaVision.

Between early 2006 and early 2010, Reynolds began to host podcasts of "The Glenn & Helen Show," along with his wife, Dr. Helen Smith (who hosted discussions of those podcasts on her own blog, "Dr. Helen"). Both Reynolds and Smith have been more involved with video over the past year rather than podcasting—mostly producing segments for PJM.

Reynolds aggressively promotes the idea that bloggers, using now widely available tools such as digital audio and video, will eventually force established news media to adapt a more agile approach to providing information, though he does not believe that "that blogs will replace Big Media".

Because of the blog's popularity, an Instapundit link to another site can cause the traffic of that site to spike. Such an increase is often referred to as an Instalanche, or 'Lanche, a portmanteau for "Instapundit avalanche". (See the Slashdot effect for a similar phenomenon.)

In 2007 network theory researchers who studied blogs as a test case found that Instapundit was the #1 blog for "quickly know about important stories that propagate over the blogosphere".

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