Girobank - Girocheque As A Derogatory Term

Girocheque As A Derogatory Term

The term Girocheque quickly became associated with welfare dependence. Worse still, the name was often associated with Girobank in the public psyche, making little distinction between the welfare cheque and the business. Having a giro account meant writing one's own girocheques and although recipients of girocheques did not need to have (and most did not have) a giro account, girocheques issued by personal customers were sometimes viewed with suspicion by the recipient. They also carried the name and address of the issuer, making them very noticeably different from the cheques issued by other banks and noticeably similar to welfare girocheques.

This issue was rectified in the 1978 relaunch. The term girocheque was dropped in favour of the more neutral cheque. Nevertheless the media continued to refer to Girocheques as Giros.

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