Background
The first Girls Gone Wild film was released in 1997. In 2001 the company sold 4.5 million videos and DVDs. By the end of 2002, the company had produced 83 different titles and had begun airing 30-minute infomercials on E! Entertainment Television, Fox Sports Net, BET, Comedy Central, Tech TV, Style, and all other major U.S. networks. The infomercials targeted a latenight channel-surfing demographic that Joe Francis had identified in the late 90s. According to TNS Media Intelligence, Francis spent more than $21 million in advertising in 2003, becoming the largest advertiser for programs on the E! channel. In 2008, Francis’ net worth was approximately $150 million.
Read more about this topic: Girls Gone Wild (franchise)
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