Girls' Generation - Endorsements

Endorsements

During their early career, Girls' Generation were endorsers for several brands such as Elite Uniform, Nexon Bubble Fighter, Samsung and LG. The group became the model of an Italian sports brand, Ellesse.

Since 2008 they have been exclusive models for the Goobne Chicken and have filmed several commercials for the brand, recorded jingles for advertising purposes, and modeled for promotional Goobne calendars. Goobne Chicken has since become a strong contender in the chicken industry and attribute their success to the group.

Several members are solo advertising models such as Seohyun, who models for Clean and Clear and The Face Shop, Taeyeon who models for A-Solution, a cosmetics brand, Yuri who models for Mamonde, Yoona who models for S-Oil, EIDER, FreshLook Illuminate, Innisfree and Clean and Clear, Jessica for Hyundai & Banila Co and Sooyoung for Llang. Alongside Super Junior, they are also exclusive models to the partly SM Entertainment-owned retail brand SPAO. Yuri, Sooyoung and Tiffany models for Biotherm. They endorsed clothing brands, online games, food industries, events, electronics, cosmetics, and even products reserved for the top celebrities to endorse such as petroleum and credit cards. The group was one of the most sought-out endorsers in 2009 and by mid-2009 the group members were models for over 10 brands and were chosen as one of South Korea's most sought after advertisers in a survey conducted by Brand Consulting Research Institute.

The group continued to be active in advertising in 2010, endorsing brands and products including the Nintendo DSi and Domino's Pizza. Also, a Caribbean Bay commercial featured Yuri, Yoona and Seohyun along with 2PM members Nichkhun, Taecyeon and Chansung. In late 2010, a gift certificate company began releasing gift certificates each worth 10,000 won which featured Girls' Generation images on the cards, making them the first celebrities to be featured as such. The Korean web portal Daum also began using the group as models while remodeling certain services and search engines in early October 2010, and released Girls' Generation desktop wallpapers and screensavers for promotion. A survey conducted in December 2010 saw 409 out of 741 marketing employees choosing Girls' Generation as the model with the most influence over consumers.

In 2011, Intel Asia announced that the group would become official advertising models for the company. In March 2011, the group started endorsing the Vita500 brand of energy drinks as part of Vita500's 10th anniversary and exclusive Vita500 posters of Tiffany, Yuri and Yoona were released. Members Yuri, Sunny, Jessica, Tiffany, Sooyoung, and Hyoyeon were models for Christian Dior. Yoona, Seohyun, and Taeyeon were not models, due to other cosmetic contracts. Woongjin Coway selected the group as their exclusive models to endorse their water purifiers. Their contract began on March 1, 2011, and lasted throughout the year, with TV advertisements beginning in mid-March.

In Japan, the group endorsed the throat lozenge brand E-ma Nodoame. They endorsed Lipton tea with their songs "Let It Rain" and "Mr. Taxi" used as background music. In July 2011, along with labelmate TVXQ, they started endorsing 7-Eleven Japan products featuring the Japanese version of the song "Hoot" in commercials. The group were appointed models for J.ESTINA in October, 2011. Seohyun was appointed as UNICEF envoy during the same month. This is a notable feat, as only those who have a respectable reputation are appointed as Goodwill representatives. Two months later, on December 15, JCE chose Girls’ Generation as the models for their representative bundled game brand, “Freestyle Sports”, for that winter.

The group were selected as honorary ambassadors for Korea's "Visit Korea 2010 – 2012" campaign, headed by South Korea's First Lady, Kim Yoon-ok. The campaign was an effort by the Korean government to attract at least 10 million foreign visitors to the country by the end of 2012, with the group spearheading the initiative due to their emerging worldwide popularity at the time.

LG Electronics Korea announced on January 16, 2012, that Girls' Generation were chosen to be the new models for their Cinema 3D TV brand.

On March 5, representatives of Gangnam-gu in Seoul released a statement stating that the Girls' Generation would be the honorary ambassadors for the city of starting on March 7, 2012. In the same month, Lotte announced that the group was chosen to be the new models for Lotte Department Store. They were also chosen to be models for ACE Bed. On April 14, Girls’ Generation were appointed as new ambassadors for the association Korea’s Retinitis Pigmentosa Society, a society dedicated to help find a for cure blindness. They had also been chosen as the newest endorsers for Korea Yakult. In May 2012, Tiffany and Jessica were chosen as model for Chanel cosmetics pop-up store.

In September 2012, Tiffany started endorsing the fashion brand Bean Pole. Girls Generation became the endorser of GiRL de Provence perfume from 10 Corso Como. Electronics brand, Casio, appointed the group as the endorsers for the company's watch brand, Baby-G. The contract is scheduled to last over a year, and Casio hopes to have a fifty percent increase in sales for 2013, compared to that of 2011. G-Star Raw Japan has chosen Girls' Generation, as the muse for their 2013 Spring/Summer season.

In January 2013, Jessica, along with her sister Krystal, became the new faces of jewelry brand, Stonehenge.

In 2012 list of stars with the most CFs Girls’ Generation as an entire group are in 1st place, combined, the girls are models to a total of 21 different brands including chicken, perfume, jewelry, handbags, TVs, beds, and department stores while Jessica & Yoona were tied for 2nd place for Individually CFs by participating in 13 different CFs, Tiffany was in the 3rd place with 12 CFs and Seohyun, Sooyoung and Yuri in 4th place with 11 CFs.