Eastern Europe
Although eastern Europe in itself belongs to a different continent all Giordano stores in the region are actually franchised through Giordano Middle-East. The company made its first European foothold with the opening of its first store on Chavchavadze Avenue in the Georgian capital of Tblisi. The company now operates several stores throughout the city, including one in the neighbouring city of Batumi. Giordano made its move to Armenia in 2004 with the opening of its store in the country's capital Yerevan. In April 2007 Giordano added Ukraine to its list of markets with the opening of its first store in the country's capital Kiev. Poland, Russia, Azerbaijan, Bulgaria and Belarus are other markets in which the company's has franchised stores.
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