Promotions
Gillette has a long history of promotions for its products, especially towards young men. Current promotions include sponsorship of sports events such as Major League Baseball (since the 1940s, when it was the only sponsor for World Series television broadcasts) and the England national rugby league team, along with the Rugby League Four Nations. Gillette also ships a razor to males in the United States around the time of their 18th birthday; as of 2010 Gillette has been sending the Fusion ProGlide. Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoglu, Park Ji-Sung, Rahul Dravid, and Michael Clarke are sponsored by the company. There were calls to boycott Gillette products given their association with Thierry Henry, after a handball by Henry went undetected by referees and allowed France to knock Ireland out of a major soccer competition. Marketing experts have highlighted "the curse of Gillette", given the mishaps that happen to sports stars associated with the brand.
Read more about this topic: Gillette (brand)
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“For a parent, it’s hard to recognize the significance of your work when you’re immersed in the mundane details. Few of us, as we run the bath water or spread the peanut butter on the bread, proclaim proudly, “I’m making my contribution to the future of the planet.” But with the exception of global hunger, few jobs in the world of paychecks and promotions compare in significance to the job of parent.”
—Joyce Maynard (20th century)