Criticism
The desire to release ever more expensive products, each claiming to be the best ever, has led Gillette to make disputed claims for its products. In 2005, an injunction was brought by rival Wilkinson Sword which was granted by the Connecticut District Court who determined that Gillette's claims were both "unsubstantiated and inaccurate" and that the product demonstrations in Gillette's advertising were "greatly exaggerated" and "literally false". While advertising in the United States now had to be rewritten, the court's ruling does not apply in other countries. Procter & Gamble (P&G) shaving products are currently under investigation by the Office of Fair Trading in an inquiry into alleged collusion between manufacturers and retailers in setting prices. According to the Daily Mail in the U.K., an industry insider has claimed that the Fusion range of blades cost only £0.05 each to manufacture, yet sell for up to £2.43, a mark-up price of more than 4,750%.
Read more about this topic: Gillette (brand)
Famous quotes containing the word criticism:
“Like speaks to like only; labor to labor, philosophy to philosophy, criticism to criticism, poetry to poetry. Literature speaks how much still to the past, how little to the future, how much to the East, how little to the West.”
—Henry David Thoreau (1817–1862)
“Cubism had been an analysis of the object and an attempt to put it before us in its totality; both as analysis and as synthesis, it was a criticism of appearance. Surrealism transmuted the object, and suddenly a canvas became an apparition: a new figuration, a real transfiguration.”
—Octavio Paz (b. 1914)
“When you overpay small people you frighten them. They know that their merits or activities entitle them to no such sums as they are receiving. As a result their boss soars out of economic into magic significance. He becomes a source of blessings rather than wages. Criticism is sacrilege, doubt is heresy.”
—Ben Hecht (1893–1964)