Release
Following completion of the film, it was previewed in Santa Barbara in January 1958. Audience reaction was overwhelmingly favorable (88% rated it either "outstanding" or "good"), but Lerner and Loewe were dissatisfied with the end result. Lerner felt it was twenty minutes too long and most of the action too slow. The changes he proposed would cost an additional $300,000, money Freed was loath to spend. The songwriting team offered to buy 10% of the film for $300,000, then offered $3 million for the print. Impressed with their belief in the film, MGM executives agreed to the changes, which included eleven days of considerable reshooting, putting the project at $400,000 over budget. At a preview in Encino, audience reaction changed from "appreciation to affection," and Lerner felt the film finally was ready for release. It premiered at the Royale Theatre, a legitimate theatrical venue in New York City, on May 15, 1958.
Read more about this topic: Gigi (1958 film)
Famous quotes containing the word release:
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