Shutdown
On February 13, 2009, the managing director of GIGA, Stephan Borg, announced that Premiere decided to shut down the channel and release all staff. Reasons mentioned included the lack of financial success and bad outlook on the advertising market; in general, Premiere wanted to concentrate on its core channels.
The American gaming and entertainment network IGN Entertainment, which is owned by Fox Interactive Media, announced on April 20, 2009 the acquisition of the gaming community site GIGA.DE - the online arm of the GIGA television channel. The two companies have shared content since August 2008, and IGN took the opportunity to penetrate the German market. Current plans are to maintain the GIGA.DE trademark and structure.
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