Action Stars Cereal
In 1985, a cereal based on G.I. Joe was released called Action Stars Cereal. There were multiple variations of the cereal box, each featuring a different character from the G.I. Joe collection drawn in an action pose. Among the characters pictured were Duke, Gung-Ho, Shipwreck and Quick Kick. The cereal itself was a collection of oat / grain pieces shaped like hollowed-out stars. The cereal was said to have tasted like Cap'n Crunch.
A television commercial for the cereal depicted a boy making his way to a bowl of cereal led by the character Duke. After eating the cereal, the boy flies into the air following another G.I. Joe character named Starduster. Of interesting note to G.I. Joe fans and collectors, this was the only time that the action-figure Starduster appeared in animated form. He was never part of the cartoon television series. Starduster was also featured in three out-of-continuity mini-comics packaged in Action Stars cereal.
Read more about this topic: G.I. Joe: A Real American Hero
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