The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. Naming rights were awarded again in January 2008 to Superpages.com Center. It was renamed in 2011 to Gexa Energy Pavilion.
The venue is operated by Live Nation Concerts, an entity of Live Nation Entertainment.
Famous quotes containing the word energy:
“His eloquence was of every kind, and he excelled in the argumentative as well as in the declamatory way. But his invectives were terrible, and uttered with such energy of diction, and stern dignity of action and countenance, that he intimidated those who were the most willing and the best able to encounter him. Their arms fell out of their hands, and they shrunk under the ascendant which his genius gained over theirs.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)