The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. Naming rights were awarded again in January 2008 to Superpages.com Center. It was renamed in 2011 to Gexa Energy Pavilion.
The venue is operated by Live Nation Concerts, an entity of Live Nation Entertainment.
Famous quotes containing the word energy:
“Reckoned physiologically, everything ugly weakens and afflicts man. It recalls decay, danger, impotence; he actually suffers a loss of energy in its presence. The effect of the ugly can be measured with a dynamometer. Whenever man feels in any way depressed, he senses the proximity of something “ugly.” His feeling of power, his will to power, his courage, his pride—they decline with the ugly, they increase with the beautiful.”
—Friedrich Nietzsche (1844–1900)