The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. Naming rights were awarded again in January 2008 to Superpages.com Center. It was renamed in 2011 to Gexa Energy Pavilion.
The venue is operated by Live Nation Concerts, an entity of Live Nation Entertainment.
Famous quotes containing the word energy:
“Just as we need to encourage women to test life’s many options, we need to acknowledge real limits of energy and resources. It would be pointless and cruel to prescribe role combination for every woman at each moment of her life. Life has its seasons. There are moments when a woman ought to invest emotionally in many different roles, and other moments when she may need to conserve her psychological energies.”
—Faye J. Crosby (20th century)