Business
While serving as a volunteer in the War of 1812, Peabody met Elisha Riggs, who, in 1814, provided financial backing for what became the wholesale dry goods firm of Riggs, Peabody & Co., specializing in importing dry goods from Britain. Branches were opened in New York and Philadelphia in 1822. Riggs retired in 1829, and the firm became Peabody, Riggs & Co., with Peabody as senior partner.
Peabody first visited the UK in 1827 to purchase wares, and to negotiate the sale of American cotton in Lancashire. He subsequently opened a branch office in Liverpool, and British business began to play an increasingly important role in his affairs. He appears to have had some help in establishing himself from William and James Brown, sons of another successful Baltimore businessman, the Irishman Alexander Brown, who managed their father's Liverpool office, opened in 1810.
In 1835, Peabody established the banking firm of George Peabody & Co. in London. It was founded to meet the increasing demand for securities issued by the American railroads, and – although Peabody continued to deal in dry goods and other commodities – he increasingly focused his attentions on merchant banking. The bank rose to become the premier American house in London. Peabody took Junius Spencer Morgan (father of J. P. Morgan) into partnership in 1854 to form Peabody, Morgan & Co., and the two financiers worked together until Peabody’s retirement in 1864. Peabody frequently entertained and provided letters of introduction for American businessmen visiting London, and became known for the Anglo-American dinners he hosted in honor of American diplomats and other worthies, and in celebration of the Fourth of July. In 1851, when the US Congress refused to support the American section at the Great Exhibition at the Crystal Palace, Peabody advanced £3000 to improve the exhibit and uphold the reputation of the United States. During the run on the banks of 1857, Peabody had to ask the Bank of England for a loan of £800,000: although rivals tried to force the bank out of business, it managed to emerge with its credit intact.
Following this crisis, Peabody began to retire from active business, and in 1864 retired fully (taking with him much of his capital, amounting to over $10,000,000, or £2,000,000). Peabody, Morgan & Co. then took the name J.S. Morgan & Co.. The former UK merchant bank Morgan Grenfell (now part of Deutsche Bank), international universal bank JPMorgan Chase and investment bank Morgan Stanley can all trace their roots to Peabody's bank.
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