George Nelson Associates, Inc.
Using the money he earned as Director of Design for Herman Miller, in 1947 Nelson opened a design studio in New York City. On October 26, 1955 he incorporated it into George Nelson Associates, Inc., and moved to 251 Park Avenue South. The studio was successful in bringing together many of the top designers of the era, who were soon designing for Herman Miller under the George Nelson label. Among the noted designers who worked for George Nelson Associates, Inc. were Irving Harper, George Mulhauser (designer of the Coconut Chair), Robert Brownjohn (designer of the sets for the James Bond film Goldfinger), Don Chadwick, Bill Renwick, Suzanne Sekey, Ernest Farmer, Tobias O'Mara, George Tscherney, (who designed the Herman Miller advertisements), Lance Wyman, and John Pile. With his studio, Nelson enacted new practices for the involvement of design in all aspects of the company, pioneering the practice of corporate image management, graphic programs, and signage. By the time the company closed in the mid-1980s George Nelson Associates, Inc. had worked with most of the Fortune 500 companies.
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