Custom Cars and Early Popularity
In 1951, Sam had customized a new Mercury coupe for himself, and a customer who saw it ordered a similar car. This vehicle, known as the Hirohata Merc for its owner, was shown at the 1952 Motorama auto show and was so popular it overshadowed the best work of Detroit's top designers. It also established the early 1950s Mercury as a popular basis for custom car design. In addition, Sam built Ala Kart, a 1929 Ford Model A roadster pickup. After taking two AMBR (America's Most Beautiful Roadster) wins in a row, the car made numerous film and television appearances, usually in the background of diner scenes.
Sam decided to leave the business in the 1950s, but George had married and he credited his wife Shirley with major assistance in promoting the company, which eventually became Barris Kustom Industries. It began to license its designs to model car manufacturers such as Aurora, Revell, MPC, and AMT, which spread the Barris name into every hobby, department, and discount store in the United States and also into the minds of millions of eager model builders.
In the early 1960s, Barris, along with other well-known customizers (Gene Winfield, Dean Jeffries and the Alexander Brothers) reworked production cars for Ford's "Custom Car Caravan" and "Lincoln/Mercury's Caravan of Stars". The traveling exhibits were designed to appeal to younger car buyers, both current and future.
Barris is the subject of the title story in author Tom Wolfe's first collection of essays The Kandy-Kolored Tangerine-Flake Streamline Baby.
Read more about this topic: George Barris (auto Customizer)
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“How but in custom and in ceremony
Are innocence and beauty born?”
—William Butler Yeats (1865–1939)
“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.”
—Roland Barthes (1915–1980)
“Everyone in our culture wants to win a prize. Perhaps that is the grand lesson we have taken with us from kindergarten in the age of perversions of Dewey-style education: everyone gets a ribbon, and praise becomes a meaningless narcotic to soothe egoistic distemper.”
—Gerald Early (b. 1952)
“The popularity of disaster movies ... expresses a collective perception of a world threatened by irresistible and unforeseen forces which nevertheless are thwarted at the last moment. Their thinly veiled symbolic meaning might be translated thus: We are innocent of wrongdoing. We are attacked by unforeseeable forces come to harm us. We are, thus, innocent even of negligence. Though those forces are insuperable, chance will come to our aid and we shall emerge victorious.”
—David Mamet (b. 1947)