George Atkinson (June 2, 1935 - March 3, 2005) is the father of the storefront video rental store.
In the fall of 1977, George Atkinson bought one Betamax and one VHS copy of each of the first 50 movie titles from Magnetic Video, which were then being sold to the public by direct mail. Announcing the availability of the videos for rent in a one-column-inch (25 mm) ad in the Los Angeles Times in December 1977, Atkinson launched the first video rental store, Video Station, a 600 square foot (56 m²) storefront on Wilshire Boulevard in Los Angeles. In order to raise capital, Atkinson charged $50 for an "annual membership" and $100 for a "lifetime membership," which provided the opportunity to rent the videos for $10 a day.
Atkinson was soon threatened with a lawsuit for renting the videos, but discovered that U.S. copyright law gave him the right to rent and re-sell videos he owned. The battle to protect the public's right to rent videos was a major catalyst for the establishment of the Video Software Dealers Association in 1981.
Atkinson established the first major chain of video specialty retailers -- "The Video Station." At its peak, the chain had over 600 affiliates throughout the U.S. and Canada. He called these independently operated stores "affiliates" rather than franchises, not only in order to get around California's franchise tax but also because he didn't believe in "putting his hand in someone else's cash register." The company eventually went public but Atkinson resigned as president in 1983.
He was the first "Video Man of the Year" (1981), named "Video Retailer of the Year in 1982 and inducted into the Video Hall of Fame in 1991.
Famous quotes containing the word atkinson:
“The virtue of the camera is not the power it has to transform the photographer into an artist, but the impulse it gives him to keep on looking.”
—Brooks Atkinson (1894–1984)