Geoff Lloyd - Absolute Radio

Absolute Radio

In late 1998 they were subsequently recruited by Virgin Radio, where they took over the weekday evening show and also covered Chris Evans on the Breakfast Show, and again rapidly built up a significant audience. The pair took over the Drivetime (late afternoon) show in early 2002. By 2003, they were the most popular DJs on the station and were moved to the Breakfast Show in order to increase the audience. This they did very successfully, sticking to their well-established formula of off-the-cuff, humorous remarks concerning contemporary news and culture, with Mitchell tending to play the "straight man" to the more outrageous Lloyd. Lloyd occasionally courted controversy with some of his remarks, most notoriously when he expressed willingness to eat the limbs of a dead baby to ease poverty. A complaint against the station was upheld and Lloyd was reprimanded for his comments. Nevertheless, the audience for the show remained strong, despite (or possibly because of) Lloyd's willingness to stray to the edge of acceptability with his remarks.

On 28 November 2005 the duo announced that they were splitting up and leaving the Breakfast Show on Virgin Radio (It was later revealed by Geoff Lloyd on live radio, that the break up was due to him mocking Pete Mitchell and his wife's relationship repeatedly on air until Mitchell reach snapping point and physically threaten Lloyd). Their final show together took place on 16 December. While Geoff Lloyd remained at Virgin Radio (presenting the late-night show), Pete Mitchell left the station to pursue other projects. Christian O'Connell, from the Breakfast Show on London indie station XFM replaced the pair as host of the breakfast show on Virgin Radio in January 2006

Lloyd's show, entitled The Geoff Show started on 3 January 2006 and was broadcast from 10pm - 1am Monday to Thursday on Virgin radio, with his co-host Annabel Port and producer Nelson Kumah.

In late September 2008, Lloyd began presenting the Absolute Radio drive-time program, entitled Geoff Lloyd's Hometime Show. It runs from 5pm through to 8pm each weekday evening, except on Fridays when it ends at 7pm.